In this project, I have become observant and in tune with the fashion market trends and consumer insights. Doing market research I was able to identify trends and emerge them together to create a merchandise collection. Through this, I have gained the ability to offer unique and innovative products to create a distinct brand identity and gain a competitive edge.

By analysing the market insights, I learned to create a product that appeals to the brand's audience but also aligns it with the trends, therefore appealing to a broader audience while still maintaining the brand's distinct value and style.