In this project, I've developed a fashion-forward and heavily customise-focused apparel brand, Reina is tailored for the cottage core and croquette audience. Heavily inspired to make the brand feel like a fairytale with a compelling brand story and concept, it embodies distinct archetypes and personality traits.

As for Dye Heart it inspires one to be more sustainable without the cost of looking fashionable. This is done through its unique selling point and making sure the brand is transparent on how we are sustainable to gain the trust of our targeted audience.

Through visual mood board, the unqiue selling point we communicate our style direction. Our target audience, depicted in a consumer tribe board, reflects our market's lifestyle.

To launch the new collection, storytelling images accompanied by captivating the brand's persona, effectively engaging our audience and positioning us for success in the local fashion scene.